Facebook Inc . said it’s determining major changes to its flagship social network, shifting customers’ story feeds back toward uprights from love and family and away from businesses and media channels — a transition that is likely to mean parties expend less experience on the website. The shares scrambled the most in more than a year.
In a post Thursday, Chief Executive Officer Mark Zuckerberg said community feedback has shown that public content has been” hording out the personal minutes that conduct us to connect more with each other .” The destination of the product teams will be to help Facebook’s more than 2 billion monthly consumers find content that will lead to more meaningful social interactions, he said.
Facebook and companies from Twitter Inc. to Apple Inc. have been tackling a mounting public backlash against technology and social media, as the public seizes with a constantly connected life in which they are exposed to sham or biased story, cyber bullying and even internet craving. Zuckerberg’s vision for Facebook has always been a platform for sacrificing people a spokesperson and a neighbourhood to acquire meaningful communications, though he spent much of last year on the defensive.