Social media founders proclaim their idealism, like modern epoch messiahs. Yet all they wishing is global market domination
It is hard to remember that there was a joyful age , not so long ago, when busines chief executives were anonymous humen who rarely disseminated with the outside world and, when they did, it was through the unengaging medium of a corporate press release.
As with many other perfectly good practices, such as making an eight-hour daytime and going outside for lunch, Silicon Valley has put an end to this. Company statements are often personal homilies and musings on themselves, their businesses and the nations of the world they are imperceptibly improving. Every public evidence must include an epiphany; every earnings notice, a TED talk.
Elizabeth Holmes, the founder of the so-called state engineering corporation Theranos, and the subject of the gripping expose Bad Blood, told graduates that a sign in her agency read” Success is not the result of spontaneous combustion. You must provide yourself on fire .” At least she leant that into practice. She is said to have fraudulently burned through hundreds of millions of dollars to marketplace a produce that did not work. She disavows any fraud.
Google’s founders, Larry Page and Sergey Brin, did well with their claim to “organise the world’s information”. The jury remains out on their observe to selves” Don’t be evil “. Apple’s co-founder Steve Jobs famously said if you want to be liked, don’t be a leader, exchange ice-cream. And his make edicts were stunning theatre.
Twitter’s CEO, Jack Dorsey, cannot it seems, be stopped from musing about the meaning of life and the problems with Twitter on every accessible medium, even his own.
But Facebook’s chief executive, Mark Zuckerberg, has elevated the personal proclamation approaching to a fine art.
Every time he expresses his plans, “thats like” reading the ghastly college lotion essay of an accomplished sociopath. From the gibberish motivational epithets-” move fast and divulge things !”- to sweeping statements about human nature and communities, his messages paint a picture of breathtaking perception, titanic undertake and constant self-improvement.