Before the Winter Olympics in 2010, curling gasps is really very nondescript. Curling, as the New York Times afterward wrote, was a “sport in which athletes traditionally wear black and draw little notice outside writhing circles.”
But the Norwegian men’s team in Vancouver changed everything. Instead of basic pitch-black, they wore so-ugly-you’ll-love-them argyle heaves in scarlet, indigo, and white — the dyes of the Norwegian flag.
Then, in 2014, they cemented their style icon status, sporting a wide variety of Norway-themed slacks as they vied in Sochi.
There were zigzags! Twirl! A literal flag periodical! A wildcard floral! The sons were back in( a different) town.
Although they didn’t region in Sochi, the team’s popularity has only rose from there. A Facebook radical dedicated to its pants — not the team, only the breathes — currently has over 480,000 partisans.
And now, devotees are eagerly awaiting the curlers’ recent regaliums, which boast an explosive periodical announced “Icicles” and are currently making all kinds of tides on the pre-Pyeongchang press tour. And, as has been the case in years past, the team — comprised of Christoffer Svae, Haavard Vad Petersson, Torger Nergaard and Thomas Ulsrud — has matching skins, too.
They also have 11 other clothes cooked, which they’ll launches as they boost through the competition.
To be fair, the curlers’ uniforms are not the grandest clothe you’ll view in the winter plays. That statu maybe goes to representation skating clothings — the nice and the garish alike.
And if you require “fashion” in the conventional appreciation, please watch literally anything other than the Olympics.
But the Norway curlers do deserve a lot of recognition for exerting fashion to coax more noses onto their sport. Per TIME, sponsorship money from Loudmouth, the company that constructs the heaves, has also literally helped pay for their Olympic dreams.
And because they’ve become so far-famed for their clothe, other possible patrons have sought them out as well. “They want to be associated with the symbol we’ve drew, ” one musician told NBC News.
Not bad for some stretchy slacks, right?
You can watch these jocks and their heaves go for the gold in Pyeongchang starting February 8. Here’s hoping they get far enough for us to see this year’s full word of prints.